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    Önceki KitapModern Industrial Organizat...
    Sonraki KitapNew Products Management 10e

    New Product Management 9e

    Yayınevi : McGraw Hill Education
    Yazarlar : Merle Crawford , Anthony Di Benedetto
    ISBN :9780071263368
    Sayfa Sayısı :552
    Baskı Sayısı :9
    Ebatlar :87 x 23 x 33 cm
    Basım Yılı :2008
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    Tahmini Kargoya Veriliş Zamanı: 6-8 hafta

    Written with a managerial focus, New Product Management by Crawford and Di Beneditto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a “new product.” Many new examples, cases, and research along with the most current topics highlight the new edition of New Product Management.

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    Written with a managerial focus, New Product Management by Crawford and Di Beneditto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a “new product.” Many new examples, cases, and research along with the most current topics highlight the new edition of New Product Management.

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