New Products Management 10e

Yayınevi : McGraw Hill Education

Yazarlar : Merle Crawford , Anthony Di Benedetto

ISBN :9780071289238

Sayfa Sayısı :576

Baskı Sayısı :10

Ebatlar :18.7 x 2.2 x 23.4 cm

Basım Yılı :2011

690,00 ₺

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Tahmini Kargoya Veriliş Zamanı: Stoktan Teslim

Written with a managerial focus, New Products Management by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a “new product.” Many new examples, cases, and research along with the most current topics highlight the new edition of New Products Management.

Dil	İngilizce
Cilt Tipi	Ciltsiz

Dil	İngilizce
Cilt Tipi	Ciltsiz