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    Önceki KitapOpen Source Innovation
    Sonraki KitapMarketing Communications 2e

    The Advertising Business

    Yayınevi : Sage Publications
    Yazar : John Philip Jones
    ISBN :9780761912392
    Sayfa Sayısı :560
    Baskı Sayısı :1
    Ebatlar :15x23 cm
    Basım Yılı :1999
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    Tahmini Kargoya Veriliş Zamanı: 6-8 hafta

    The Advertising Business

    This authoritative and comprehensive handbook of successful advertising practices addresses such aspects of the business as: agency operation, creativity, media planning, operations and speciality advertising.

     

     

    The distinguished contributors reflect a global mix of academic and professional backgrounds, and most chapters - complemented by a few adaptations of classic articles - have been specifically written for this volume. The result is a single `knowledge bank' of theory and practice for advertising students and professionals.

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    The Advertising Business

    This authoritative and comprehensive handbook of successful advertising practices addresses such aspects of the business as: agency operation, creativity, media planning, operations and speciality advertising.

     

     

    The distinguished contributors reflect a global mix of academic and professional backgrounds, and most chapters - complemented by a few adaptations of classic articles - have been specifically written for this volume. The result is a single `knowledge bank' of theory and practice for advertising students and professionals.

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