Retail Management 12e

Yayınevi : Pearson Education

Yazarlar : Joel R Evans , Barry R. Berman

ISBN :9780273768562

Sayfa Sayısı :620

Baskı Sayısı :12

Ebatlar :21.7 x 2.3 x 27.7 cm

Basım Yılı :2012

190,00 ₺

İndirimli fiyat: 142,50 ₺

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Retail Management 12e

For undergraduate and graduate retail management courses

The text that helps students thrive in today’s retailing industry.

Without a predefined and well-integrated strategy, a retail firm may flounder as it’s attempting to cope with the changing environment that surrounds it. Berman/Evans’ reader-friendly text, Retail Management: A Strategic Approach, provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today’s changing and complex retail environment.