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    Retail Management 12e

    Yayınevi : Pearson Education
    ISBN :9780273768562
    Sayfa Sayısı :620
    Baskı Sayısı :12
    Ebatlar :21.7 x 2.3 x 27.7 cm
    Basım Yılı :2012
    250,00 ₺
    187,50 ₺

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    Retail Management 12e

    For undergraduate and graduate retail management courses

    The text that helps students thrive in today’s retailing industry. 

    Without a predefined and well-integrated strategy, a retail firm may flounder as it’s attempting to cope with the changing environment that surrounds it. Berman/Evans’ reader-friendly text, Retail Management: A Strategic Approach, provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today’s changing and complex retail environment.  

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    Retail Management 12e

    For undergraduate and graduate retail management courses

    The text that helps students thrive in today’s retailing industry. 

    Without a predefined and well-integrated strategy, a retail firm may flounder as it’s attempting to cope with the changing environment that surrounds it. Berman/Evans’ reader-friendly text, Retail Management: A Strategic Approach, provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today’s changing and complex retail environment.  

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