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    Marketing for Hospitality and Tourism 7e

    Yayınevi : Pearson Education
    Yazar : Philip Kotler
    ISBN :9781292156156
    Sayfa Sayısı :688
    Baskı Sayısı :7
    Ebatlar :27.6 x 2.3 x 22
    Basım Yılı :2016
    2050,00 ₺

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    Tahmini Kargoya Veriliş Zamanı: 2-4 iş günü içerisinde tedarik edilip kargoya verilecektir.

    Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities.

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    Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities.

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