Marketing: An Introduction 14e

Yayınevi : Pearson Education

Yazarlar : Gary Armstrong , Philip Kotler , Marc Oliver Opresnik

ISBN :9781292294865

Sayfa Sayısı :680

Baskı Sayısı :14

Ebatlar :22.00 X 28.00

Basım Yılı :2019

1390,00 ₺

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Tahmini Kargoya Veriliş Zamanı: Stoktan Teslim

Marketing: An Introduction 14e

For undergraduate principles of marketing courses.

Marketing: An Introduction shows students how customer value -- creating it and capturing it -- drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. Through updated company cases, Marketing at Work highlights, and revised end-of-chapter exercises, students are able to apply marketing concepts to real-world company scenarios.