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    Kids as Customers: A Handbook of Marketing to Children

    Yayınevi : Lexington Books
    Yazar : James U. McNeal
    ISBN :9780669276275
    Sayfa Sayısı :272
    Baskı Sayısı :1
    Ebatlar :16x23.5 cm
    Basım Yılı :1992
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    Tahmini Kargoya Veriliş Zamanı: 6-8 hafta

    Marketing to children is a multi-billion dollar industry. McNeal provides guidelines for tapping into this vast market, and with interviews, observations and analyses, shows the secrets of marketing and selling to children. He discusses children's buying habits and economic motivations, and how children can be succesfully influenced by marketing strategies. He also looks at the future of the children's marketplace, examining the concerns of consumer advocates, regulators, and parents, and what they mean for marketers.

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    Marketing to children is a multi-billion dollar industry. McNeal provides guidelines for tapping into this vast market, and with interviews, observations and analyses, shows the secrets of marketing and selling to children. He discusses children's buying habits and economic motivations, and how children can be succesfully influenced by marketing strategies. He also looks at the future of the children's marketplace, examining the concerns of consumer advocates, regulators, and parents, and what they mean for marketers.

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