Connect Online Access For Business Driven Technology 11e

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Overview

Unlike any other MIS text, Business Driven Technology discusses various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives should drive technology choices. Every discussion in the text first addresses the business needs and then addresses the technology that supports those needs.

Table of Contens

Unit 1 Achieving Business Success
Chapter 1: Business Driven Technology
Chapter 2: Identifying Competitive Advantages
Chapter 3: Strategic Initiatives for Implementing Competitive Advantages
Chapter 4: Measuring the Success of Strategic Initiatives
Chapter 5: Organizational Structures That Support Strategic Initiatives
Unit 2 Exploring Business Intelligence
Chapter 6: Valuing and Storing Organizational Information—Databases
Chapter 7: Accessing Organizational Information—Data Warehouses
Chapter 8: Understanding Data’s Impact on Business
Unit 3 Streamlining Business Operations
Chapter 9: Enabling the Organization—Decision Making
Chapter 10: Extending the Organization—Supply Chain Management
Chapter 11: Building a Customer-centric Organization—Customer Relationship Management
Chapter 12: Integrating the Organization from End to End—Enterprise Resource Planning
Unit 4 Building Innovation
Chapter 13: Creating Innovative Organizations
Chapter 14: Ebusiness
Chapter 15: Creating Collaborative Partnerships
Unit 5 Transforming Organizations
Chapter 16: Connectivity: The Key to Communication in the Digital Age
Chapter 17: Digital Lives, Business, and Society
Chapter 18: Developing Software to Streamline Operations
Chapter 19: Managing Organizational Projects

Business Driven Knowledge (BDK)
#1 Business Basics
#2 Business Process
#3 Hardware and Software Basics
#4 MIS Infrastructures
#5 Networks and Telecommunications
#6 Information Security
#7 Ethics
#8 Building Sustainable MIS Infrastructures
#9 Business Intelligence
#10 Global Trends
#11 Using AI to Make Business Decisions and Drive Digital Transformation

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