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    Transnational Management 7e

    Yayınevi : McGraw Hill Education
    Yazarlar : Christopher A. Bartlett , Paul W. Beamish
    ISBN :9781259253768
    Sayfa Sayısı :800
    Baskı Sayısı :7
    Ebatlar :18.8 x 2.6 x 23.3 cm
    Basım Yılı :2013
    1360,00 ₺

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    Tahmini Kargoya Veriliş Zamanı: Stoktan Teslim

    Transnational Management focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. The purpose of this book is to provide a conceptual framework showing the interplay between the multinational corporation, the countries in which it does business, and the competitive environment in which it operates. Through text narrative, cases, and readings, the authors skillfully examine the development of strategy, organizational capabilities, and management challenges for operating in the global economy.

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    Transnational Management focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. The purpose of this book is to provide a conceptual framework showing the interplay between the multinational corporation, the countries in which it does business, and the competitive environment in which it operates. Through text narrative, cases, and readings, the authors skillfully examine the development of strategy, organizational capabilities, and management challenges for operating in the global economy.

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