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    The Dynamics of Persuasion 5e

    Yayınevi : Routledge
    Yazar : Richard M. Perloff
    ISBN :9780415507424
    Sayfa Sayısı :568
    Baskı Sayısı :5
    Ebatlar :2.5 x 18.4 x 22.9 cm
    Basım Yılı :2013
    1360,00 ₺

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    Tahmini Kargoya Veriliş Zamanı: Stoktan Teslim

    With substantial revisions reflecting new research and changes in society, the fifth edition of The Dynamics of Persuasion introduces students to major theories of persuasion and attitudes, using theory as the key to unlock the mysteries of contemporary social influence. Organized in terms of major concepts, issues, and persuasion contexts, the book offers a lucid introduction to the body of scholarly knowledge on persuasion, up-to-date examples of persuasion in real life, and a thorough discussion of the ethics of persuasion in contemporary society.

    Ürünler özellikleri
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    Cilt Tipi Ciltsiz

    With substantial revisions reflecting new research and changes in society, the fifth edition of The Dynamics of Persuasion introduces students to major theories of persuasion and attitudes, using theory as the key to unlock the mysteries of contemporary social influence. Organized in terms of major concepts, issues, and persuasion contexts, the book offers a lucid introduction to the body of scholarly knowledge on persuasion, up-to-date examples of persuasion in real life, and a thorough discussion of the ethics of persuasion in contemporary society.

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