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    Önceki KitapStrategic Management: Conce...
    Sonraki KitapStrategic Marketing

    Strategic Management: Texts and Cases

    Yayınevi : McGraw Hill Education
    Yazarlar : Gregory G. Dess , Alan Eisner , G. T. Lumpkin , Gerry McNamara
    ISBN :9780077161088
    Sayfa Sayısı :738
    Baskı Sayısı :1
    Ebatlar :20 x 2.7 x 25.4 cm
    Basım Yılı :2014
    1360,00 ₺

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    Tahmini Kargoya Veriliş Zamanı: Stoktan Teslim

    Strategic Management: Creating Competitive Advantage, Seventh Edition, written by the well respected authors Dess/Lumpkin/Eisner/McNamara provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, internet strategies, crowdsourcing, and, environmental sustainability. The accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this title an excellent resource for your students.

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    Strategic Management: Creating Competitive Advantage, Seventh Edition, written by the well respected authors Dess/Lumpkin/Eisner/McNamara provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, internet strategies, crowdsourcing, and, environmental sustainability. The accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this title an excellent resource for your students.

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