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    Önceki KitapSocial Media Promotion For ...
    Sonraki KitapStrategic Management

    Strategic Brand Managment 4e

    Yayınevi : Pearson Education
    Yazar : Kevin Keller
    ISBN :9780273779414
    Sayfa Sayısı :592
    Baskı Sayısı :4
    Ebatlar :21.4 x 27.5 cm
    Basım Yılı :2012
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    Tahmini Kargoya Veriliş Zamanı: 6-8 hafta

    For students, managers and senior executives studying Brand Management. Keller’s market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States. The editorial team at Pearson has worked closely with educators around the globe to include:

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    For students, managers and senior executives studying Brand Management. Keller’s market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States. The editorial team at Pearson has worked closely with educators around the globe to include:

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