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    Önceki KitapIntegrated Business Process...
    Sonraki KitapInternational and Cross Cul...

    Integrated Marketing Communications

    Yayınevi : McGraw Hill Education
    Yazar : Tom Duncan
    ISBN :9780077111205
    Sayfa Sayısı :672
    Ebatlar :19.5 x 2.1 x 26.4 cm
    Basım Yılı :2007
    610,00 ₺

    Bu ürün için iade seçeneği bulunmamaktadır.

    Tahmini Kargoya Veriliş Zamanı: Stoktan Teslim

    Everything communicates. Any action that a company takeswill leave an impression on its consumers. IntegratedMarketing Communications is about the coherent,consistent and clear use of a company’s communicationoptions. The text provides students with a solidunderstanding of all of the major marketing communicationfunctions and media alternatives, and the processes forintegrating these activities in the most effective and efficientway in order to develop long-term, profitable customer relationships that build brands and create brand equity.

    Ürünler özellikleri
    Dil İngilizce
    Cilt Tipi Ciltsiz

    Everything communicates. Any action that a company takeswill leave an impression on its consumers. IntegratedMarketing Communications is about the coherent,consistent and clear use of a company’s communicationoptions. The text provides students with a solidunderstanding of all of the major marketing communicationfunctions and media alternatives, and the processes forintegrating these activities in the most effective and efficientway in order to develop long-term, profitable customer relationships that build brands and create brand equity.

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    Dil İngilizce
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