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    Business Research Methods 12e

    Yayınevi : McGraw Hill Education
    Yazarlar : Donald R. Cooper , Pamela Schindler
    ISBN :9781259070952
    Sayfa Sayısı :692
    Baskı Sayısı :12
    Ebatlar :21.9 x 2.5 x 27.8 cm
    Basım Yılı :2013
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    Tahmini Kargoya Veriliş Zamanı: 6-8 hafta

    The Twelfth Edition of Business Research Methods reflects a thoughtful revision of a market standard. Students and professors will find thorough, current coverage of all business research topics presented with a balance of theory and practical application. The authors use managerial decision-making as the theme of Business Research Methods and they provide the content and structure to ensure students' grasp of the business research function. This textbook also encourages and supports the completion of an in-depth business research project, if desired, by the professor.

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    The Twelfth Edition of Business Research Methods reflects a thoughtful revision of a market standard. Students and professors will find thorough, current coverage of all business research topics presented with a balance of theory and practical application. The authors use managerial decision-making as the theme of Business Research Methods and they provide the content and structure to ensure students' grasp of the business research function. This textbook also encourages and supports the completion of an in-depth business research project, if desired, by the professor.

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