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    Branded Entertainment: A Strategic Approach Towards Integrating Product Placement Practices in Turkey

    ISBN :9786057623546
    Sayfa Sayısı :282
    Baskı Sayısı :1
    Ebatlar :16x24 cm
    Basım Yılı :2019
    270,00 ₺
    Tahmini Kargoya Veriliş Zamanı: 2-4 iş günü içerisinde tedarik edilip kargoya verilecektir.

    This book serves not only to explore the motivational, theoretical and practical overtones of pı:oduct placement practices on a cultural level but also spotlights how the intended communication effect is established by. placement executions carried throughout the Turkish media to guide entrepreneurs, managers, small to large business owners, corporations, firms of small to large scale, media agencies and anyone who js truly interested in the ins and outs as well as the implications and underpinniı_ıgs concerning product placement practices.

    This book serves not only to explore the motivational, theoretical and practical overtones of pı:oduct placement practices on a cultural level but also spotlights how the intended communication effect is established by. placement executions carried throughout the Turkish media to guide entrepreneurs, managers, small to large business owners, corporations, firms of small to large scale, media agencies and anyone who js truly interested in the ins and outs as well as the implications and underpinniı_ıgs concerning product placement practices.

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